Amazon PPC Dayparting: An Expert's Guide
What is Amazon PPC Dayparting? Dayparting is an advertising strategy that allows you to enhance your performance based on specific times of day and/or days of the week. Dayparting allows you to bid higher during high-performing times and lower during low-performing periods. Dayparting enables you to optimize your ACOS on an hourly basis. After all, CPCs swing all day. We discovered that CPCs are generally lower at night. So, if your ACOS remains low at night, it may be worthwhile to bid higher by the evening. If you want to to implement Amazon PPC Dayparting in your business then you should take this service from a professional amazon marketing agency . Amazon PPC Dayparting What does Amazon Marketing Stream have to do with this? Dayparting has gained respect since 2022, when Amazon introduced an API called Amazon Marketing Stream. Amazon Marketing Stream provided hourly data on advertisers' performance. This makes it much easier to track how your advertisements worked through